Joe Hertler & The Rainbow Seekers Headline Freedom First Down by Downtown Music Festival

Joe Hertler & The Rainbow Seekers Headline Elmwood Park at the Freedom First Down by Downtown Music Festival

The Freedom First Down by Downtown Music Festival is excited to announce Joe Hertler & The Rainbow Seekers as the headliner in Elmwood Park Amphitheater on Saturday, April 22, alongside the Foot Levelers Blue Ridge Marathon race festivities.

A four-day music festival, Freedom First Down by Downtown will take place April 20-23 at venues across downtown Roanoke featuring dozens of musical performances ranging from country, folk, and blues to acoustic, Americana, and jazz. The festival happens in conjunction with marathon weekend to highlight downtown Roanoke’s vibrant music scene while providing the race community with an entire weekend of live music, fun experiences, and community.

Hailing from Michigan, Joe Hertler & The Rainbow Seekers are a Floyd Fest featured artist. They promise attendees a ride on the rainbow across the mountains of Motown, through the fjords of folk, over the archipelagos of Americana, and-at last-into a funky firth, where only the fiercest of friendships can be found.

Organizers are thrilled to welcome Joe Hertler for their energy and sound as the crowning touch to one of the best weekends in Roanoke. “The live show is the purpose of the band. This is why we make music. Playing music is a symbiotic process, the crowd is as much a part of it as the musicians. We give as much energy and love as we can and we can feel that coming from the crowd as well,” says Hertler. “We believe that performance is not a High Art operation, and that you should do anything you can to ensure that the crowd is having a good time. From piñatas to confetti, to fog, to flowers, to drum solos, to strobe lights, to Thor, to sword battles-literally anything goes.”

”This festival is about what makes Roanoke come alive.” Says Kait Pedigo, Event Manager for the marathon and music festival. “We want everyone, both visitors and locals, to explore our beloved downtown venues and connect with the heart of Roanoke’s music culture.”

Opening for Joe Hertler & the Rainbow Seekers are Liv Sloan and the Die Hards followed by Kentucky Ruckus for an evening of rock, jazz, blues, and feel-good vibes. Liv Sloan & The Die Hards are an up-and-coming Martinsville, Virginia-based band. Infusing the sounds of 50’s jazz and classic blues with a 70’s rock flair. Kentucky Ruckus is a bourbon-fueled rock band from the Bluegrass State of Kentucky. A heavy-picked bass style corresponds with the kick drum, and gritty upper-register vocals complete the high-energy, no-rules rock sound that is Kentucky Ruckus.

The partnership between Down by Downtown and Freedom First is part of a larger regional economic development initiative of the Roanoke Regional Partnership and Roanoke Outside Foundation, with a goal to add to the vitality of the community and, in the process, help attract talent and business investment to the Roanoke Region of Virginia.

Since 2009, Roanoke Outside Foundation, the non-profit that owns and operates the marathon and the music festival, has been changing the region’s narrative to one that plays to its strength, the outdoor lifestyle. That community culture is attractive to young professionals – a healthy, active region with vibrant nightlife that includes live music, breweries, and diverse food offerings.

The marathon attracts participants from around the world to experience America’s Toughest Road Races on one of the most scenic racecourses. As a perk, runners receive a discount code for the headliner concert upon registering for the race. You can still register for the race at until April 21.

Participating venues in Freedom First Down by Downtown are Elmwood Park Amphitheatre, Martin’s Downtown, Sweet Donkey Coffee, Big Lick Brewing, The Spot on Kirk, Starr Hill Pilot Brewery and Side Stage, and Twisted Track Brewpub.

Tickets for Joe Hertler and the Rainbow Seekers are available for $20 in advance and $25 at the door. You can purchase tickets now. Individual venues have varying ticket prices and cover fees for shows; visit for a full lineup and links to shows.

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Roanoke Outside creates economic growth by leveraging natural assets to attract investment and talent. Through business attraction, signature outdoor events, strategic partnerships, social offerings, and infrastructure investment Roanoke Outside seeks to establish the Roanoke Region as a place where businesses want to locate and where people want to live. Roanoke Outside manages and a portfolio of brand-building events that include Blue Ridge Marathon, GO Outside Festival (GO Fest), and Go Cross Cyclocross Race. The Roanoke Outside Foundation is a 501(c)3 organization and is part of the Roanoke Regional Partnership family, which also includes Get2KnowNoke. Learn more at


Freedom First Credit Union is the largest member owned, Community Development Financial Institution in Southwest Virginia.
Founded in 1956, Freedom First has grown to over 50,000 members, assets of over $650 million, and 10 branch locations in the Roanoke and New River Valleys. Freedom First members benefit from competitive rates, secure and convenient technology, and the knowledge that their money is being reinvested in their community. For more information, visit