About Us

The Down by Downtown Festival

Each April, more than ten thousand visitors arrive in Roanoke for the running of the Foot Levelers Blue Ridge Marathon. Within that exciting atmosphere, the cultural venues of Downtown RoanokeĀ open their doors and put on a weekend of live events designed to inspire the local community, connect with visitors, and celebrate creativity for all.

Roanoke Outside functions as the promoter of this collaboration, presenting a collective experience for runners and music lovers to come to come together on a single weekend in the Star City.

freedom first

About Freedom First Credit Union

Freedom First Credit Union is the largest member owned, Community Development Financial Institution in Southwest Virginia. Founded in 1956, Freedom First has grown to over 50,000 members, assets of over $650 million, and 10 branch locations in the Roanoke and New River Valleys. Freedom First members benefit from competitive rates, secure and convenient technology, and the knowledge that their money is being reinvested in their community.

About Roanoke Outside Foundation

Roanoke Outside creates economic growth by leveraging natural assets to attract investment and talent. Through business attraction, signature outdoor events, strategic partnerships, social offerings, and infrastructure investment Roanoke Outside seeks to establish the Roanoke Region as a place where businesses want to locate and where people want to live. Roanoke Outside manages www.roanokeoutside.com and a portfolio of brand-building events that include Blue Ridge Marathon, GO Outside Festival (GO Fest), and Go Cross Cyclocross Race. The Roanoke Outside Foundation is a 501(c)3 organization and is part of the Roanoke Regional Partnership family, which also includes Get2KnowNoke.

Roanoke Outside Events Support the Community

Building a brand and events that make an impact